Tuesday, November 30, 2010

The Pakistani government has yet to rebuild any of the 159 fully destroyed schools that were bombed by the Taliban. As a result, students are furious.





Posted on 11:32 PM by farooq

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The race to capture the bigger market has begun. Google is now thinking of different ways to catch the attention of users. It is working hard on its features like Google TV and Chrome OS notebook etc whereas Bing is speeding up with its Facebook addition. To know who wins the race you need to question your favorite search engine through PC, mobile television or even Facebook.

Earlier, Bing publicized their new feature with the association of Facebook that it will show user’s friends Facebook likes and dislikes while searching for a particular thing using Bing search engine. In answer to this, Google makes a similar social search feature associated with Twitter. It also plans on launching a social networking service. Since people use Facebook more than Twitter, so the results for Google wouldn’t be much satisfying.
Google is bringing novelty and making their search engine better. They are moving way ahead in the areas like Google TV. Devices such as set-top boxes from Logitech and HDTVs from Sony is used to combine web with broadcast television, like if you to watch a particular show or a movie, simply enter the name and it will provide you with the list of local TV and websites offering you what you want to see.
Both the companies are working hard to provide us with the best of Digital Life. Although Microsoft is the biggest competitor when it comes to windows OS, Google also plans to introduce its application Google Chrome OS netbooks. However, it appears that it can’t capture the market the way Microsoft’s Xbox 360 has.
Taking in account ComScore’s results for U.S search engine, Google again proved to be the king in the market as it ranked on number one taking 65.4% of the entire U.S search. Yahoo stood in the second position with the percentage of 17.4, whereas, Microsoft’s Bing took the third position capturing 11.1% of the U.S searches.
Microsoft had to buy Yahoo’s search queries to get close to Google. Even then it couldn’t beat Google or came even close to it in market share. Considering the research done 16 months earlier, right after 10 days Bing was introduced, Google still managed to attract 1.2% more users. Hence, if you combine Bing’s search percentage with Yahoo that makes a total of 28.5, still way behind Google’s market share.
 There may not be any competition when it comes to web traffic, but the struggle for social web on mobile devices has just started.

Posted on 1:03 PM by farooq

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Google went up to 66% in the share market and now dominates the world of search engines. Facebook and Bing( Microsoft) are partnering to improve search results on Facebook which many view as a mistake.

It’s the breakthrough in Online Advertising that made Google develop this fast. Facebook audience is growing at a rapid pace but the profits for each page is insufficient in comparison with Google. Bing has 11.2% of all the searches but the profits are fewer than that.
Google works as both search engine and advertising company, but the advertiseing wing keeps things camouflaged although it’s the ads that are bringigng in all the profits.
Google has spent a large sum of money to enhance its search engine which is the reason it broods about the online search service.
Advertisers in most cases believe that marketing via Google has profited them more than advertisements any place.
Facebook needs to improve the quality of its online search service to supersede Google in the future.

Posted on 1:02 PM by farooq

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Facebook social network site, during Web 2.0 summit is going to launch new  email service name as Fmail. In the start of this year Facebook talk about their web base email service that is developed under the name ofProject –Titan. Largest social network website is going to offer email service to its more than 500 million users, in order to compete against the email service Giants that is Yahoo and Gmail.

Facebook has more than 500 million active users. By launching Fmail feature to the users of Facebook doesn’t mean that all of then will activate their Facebook email account. As most of them had already using email accounts but all together the Facebook email service will come to compete with existing email services like Yahoo, Gmail and Hotmail services.  At present, facebook users can only exchange messages together but present internal messaging service does not allow facebook users to exchange and send attachments together. Facebook has a biggest advantage to graft email onto its existing social services as it has large number of people data and information with them.
Facebook web base email service is expected to be incorporated and works with Microsoft web base version of office. Online read, edit and share documents option has already been added by Microsoft with its email client service called Hotmail online service. Therefore, web base office version option will be available to all Facebook Users at Docs.com. Introduction ofFmail, clearly shows Facebook‘s war with Google. In the past Google tried its best to compete with Facebook in social networking area, with introducing Orkut, Wave, Buzz and others but face very hard time.

Posted on 12:59 PM by farooq

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We all have differing tastes and we each have our favorite TV shows, musicians, news channels, cartoons and so on and so forth. As we do live in a real and unfortunately imperfect world where things are bound to go wrong, we sometimes miss our favorite TV shows or programmers. Other times we simply want to see some music video we like and other times something funny might tickle our fancy and so we head off to the wonderful world of Youtube (now owned by Google).

Funny videos, music videos, TV shows, vlogs, football or any other sports clips, people doing crazy things or maybe even something serious like a documentary. Or perhaps you might just want to share a home video, in any case you can share and view videos on Youtube. The sheer volume of videos on Youtube means that there is always something for everyone. All this has meant that there is also a great demand for programs that allow you to download the videos off Free Youtube, because for one thing you do not want to have to search for it all over again and for another your Internet bandwidth might not be enough to allow you to stream the video seamlessly (that is without any stopping while it is buffering). Some people simply believe that with all the copyright infringement suits Google is involved in due to Youtube, their favorite videos might be removed and so they wish to keep a copy for safety’s sake on their hard drives. In any case no matter what the reason, if you want to know how to download a Youtube video free, we offer you a selection of sites that will let you do so without having to install any software prior. Keep in mind that all these sites that allow you to capture, download, convert or save Youtube videos and clips are free to use (however terms and conditions apply).
Download Youtube Videos is a site that is fairly simple. All you have to do is enter the URL of your video clip, music video, etc of choice and clickdownload. Then on the next page simply follow the instructions. There are no options to convert to any other format than FLV. This site involves renaming the file of the Youtube video or clip when you are saving it so be sure to follow the instructions. This site is best used with Internet Explorer.
Farkie is another site that allows you to download Youtube videos or clips. Farkie does have a few options in the file conversion format. You can choose to save the Youtube video as an MP3, AVI, WMV, WAV, MOV or FLV file. So if you want to download music only, Farkie can make it happen. Furthermore Farkie is very easy on the eyes, the site design is well done and instructions are clear and easy to follow. If you use Firefox, you might also like to get the Farkie addon. There is even a video tutorial for anyone who prefers to watching over reading.
KeepVid is another simple site. Simply enter the link of your favored clip orvideo and you will get the option to Free download it as an FLV file (low quality) or an MP4 file (high quality). This site also involves renaming the file and so be sure to do that or follow the instructions. If you are a Firefox user, there is a very handy link that you can drag to your links bar and whenever you are watching a video or music clip that you would like to Free download, simply click it and you will be redirected to the KeepVidYoutube video download page and so not have to enter the link of thevideo.
VideoDownloadX.com is another website that is easy on the eyes. This site allows you to download Free Youtube files in the FLV format directly or if you wish to convert it then you have the following formats available: 3GP, AAC, AC3, AVI, FLAC, iPhone, iPod, MOV, MP4, MP3, OGG and WAV. Furthermore in order to facilitate you, VideoDownloadX.com requires your e-mail address so that they can mail you the link when your Youtube clip or video has been converted. This is to avoid making you wait while other people are having their Youtube videos converted. In addition to that, VideoDownloadX offers the same Firefox feature as KeepVid, that is when watching a Youtube video or music clip that you would like to downloadsimply click on the link to get to the download page directly.
Download Youtube Videos is another site with few feature, simply insert the URL of your favored Youtube music video, funny video, vlog, clip, etc and click download. On the next page, follow instructions that tell you how to rename the file to successfully  Free download the video. This website also offers an Internet Explorer plug-in that allows you todownload Free Youtube video or clip directly without having to copy-paste the URL.
Youtube Catcher is a website that has a red theme at the moment. Some people may dislike this, especially if they use their computers in dark, poorly lit areas which may lead to such a theme being glaring on the eyes. The advertisements too are very prominent, however all this is offset by Youtube Catcher’s support for sites other than Youtube. This means that you can download free video clips or movies from sites like: Google Video, MySpace Video, DailyMotion, Metacafe, Break.com, Blip.tv, Spike, MyVideo.de, YourFileHost, zippyvideos.com, yikers.com, vimeo.com and others. For a full list see the site. The downloading part of the site is fairly straightforward. Enter the URL of your music videomovie clip of choice and click download . Then right click and ‘save target as’ (for Internet Explorer) or ‘save link as’ (for Firefox) and rename the video with the extension .flv to successfully download.
VConversion is another online resource that allows you to download free Youtube videos and clips. Simply enter the web URL into the box and select the format of your choice from a given list. These formats include WMV, MPG, MOV, MP4, 3GP, MP3, WAV and FLV. The website most helpfully identifies the media on which the file format is most likely to be used. For example MOV for Mac or 3GP for mobile phones.
Video Downloader is an absolutely no-nonsense, simple, easy to use website. There are no advertisements, in fact the only thing available other than the box in which to input your Youtube clip URL are instructions on how to save Youtube video. There are two formats available which you can use, they are MP4 and 3GP. We find that this is one of the simplest and easiest sites to use, besides being very elegant, and would recommend it highly if you wish to download a clipmusic videofunny video, vlog, or any other movie from Youtube.
Video Downloader is a very useful site if you want to download free clipsvideos or movies from sites other than and inclusive of Youtube. For a full list of sites supported go to the website. The downloading process is fairly simple, enter the URL of your Youtube or other sites’ movie, clip or video of choice and click download. You will then have the option to save the file as an FLV or MP4 and make sure you follow the instructions to download successfully. There is also a very handy addon for Mozilla Firefox and a video that shows you how to use it and its features.
Youtube Downloader is a basic site with a very bad design we are sorry to say. To download enter the URL of your Youtube video or clip into the box and click download. Its a very shady looking site and we would hardly recommend this as first choice.
ZamZar is a very useful site, not just to download free Youtube videostool but also to convert files on your PC into a format of your choice, and there is a lot of choice including: 3GP, 3G2, AAC, AC3, AVI, FLAC, FLV, GIF, iPhone, iPod, MP3, MOV, MP4, MPG, OGG, WAV and WMV. ZamZar also supports download and conversion of videos, clips and movies from sites other than Youtube (for list of supported sites see the website). There is also a browser button for FireFox that you can use to make things even simpler, very similar to the ones available at VideoDownloadX and KeepVid.
YouTubia is a slightly different site than all the others mentioned so far. On Youtubia.com you cannot download a Youtube video directly by entering a URL, instead you can search for videos on the site and then download a Youtube clip of your choice. The site design is simple and the website itself is easy to use. A nice concept that shows that there is innovation in the world.
Media Converter is a very nicely designed and classy site that looks almost like your Mac OS X desktop. Unfortunately, you can only make 4 uses before you are required to sign up. The conversion options are plenty and almost every audio and video format is available for use, you can even set advanced options. In addition to downloading and converting Youtube files you can also upload and convert files from your hard drive. You can browse Youtube on the site and there is even a FireFox addon that you can install. All in all a very functional site with good aesthetics. Fairly easy to use and lots of options available, however the sign-up is an annoyance.
vixy.net is a very useful site that also has a desktop version available for both Windows and Macintosh OS X. To download free youtube video tool simply enter the URL of your clip or movie of choice into the box provided and select a format. The formats that are available include AVI, MOV, MP4, 3GP and an audio only MP3 format. All in all a very simple but highly functional website.
Admittedly there are some drawbacks to using an online source todownload the video because it means that if your Internet is disconnected or your computer restarts for any reason anytime during the conversion process (almost all these sites convert the Youtube video into the FLV format or some other format of your choice depending on the options available) then you will have to start all over again. This is even before the actual downloading begins.
However the chances of such things happening are relatively small and these are in any case minor annoyances more than anything else and so we continue to use this online resources, with great satisfaction one might add.

Posted on 12:55 PM by farooq

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You tube is one of the famous and most commonly used web services by the users. It acts like a social network web services provided to the users. Through You Tube, users can able to download and view videos related data according to their needs and requirements.  One can upload, share data with their friends and get the comments for the videos one has uploaded

You tube provide the account facility to its users, it means that one can create account on you tube. Once your account is created, one can invite friends, send messages to them, and share the videos and lot of other things. It just behaves like other social network applications, running on the net.
Like all other social networks, you tube give the facility to its account holder to delete their accounts. It’s very simple just login into your account, then go the menu list where click on the Account option. Then go to the Manage Account option , where click on delete account option ,you just have to  give your password and then your account will be deleted.

Posted on 12:53 PM by farooq

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YouTube is planning to launch the free online movie service and this is happened once YouTube talks with US studios such as Sony Pictures and UK service Blinkbox. We know that YouTube is already offering the TV service just after collaboration with Channel 4 and Channel 5 and today we have more than  over 400 titles for free streaming of TV.

Now with the mean of YouTube online service you will able to access the cult films, lesser-known films, classic British films and Bollywood films.
Donagh O’Malley , YouTube head of video partnership says, “This is one of many efforts to ensure that people can find all the different kinds of video they want to see, from bedroom vlogs and citizen journalism reports to full-length films and TV shows,”
It is said that the BlinBox will  charge £1.99 for movie  and TV shows rental  while 165 films will be available free of cost. Then how company will earn? Of course through the revenue which it get via film advertising.

Posted on 12:51 PM by farooq

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YouTube is planning to launch the free online movie service and this is happened once YouTube talks with US studios such as Sony Pictures and UK service Blinkbox. We know that YouTube is already offering the TV service just after collaboration with Channel 4 and Channel 5 and today we have more than  over 400 titles for free streaming of TV.

Now with the mean of YouTube online service you will able to access the cult films, lesser-known films, classic British films and Bollywood films.
Donagh O’Malley , YouTube head of video partnership says, “This is one of many efforts to ensure that people can find all the different kinds of video they want to see, from bedroom vlogs and citizen journalism reports to full-length films and TV shows,”
It is said that the BlinBox will  charge £1.99 for movie  and TV shows rental  while 165 films will be available free of cost. Then how company will earn? Of course through the revenue which it get via film advertising.

Posted on 12:49 PM by farooq

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Though, it’s not interesting for all that Youtube has added a new feature that allows users to play famous game “Snake” while video is paused. Or else users can play this video while waiting for their video to be buffered on their 56Kbps connection, so it means this new feature is trying to give you a game for passing your time as it’s hard to wait for your videos and sitting idle on the internet. A great opportunity of wasting your precious time!




Snake was popular game few years back when it made its presentation on handheld Nokia Phones and this game is still entertaining today’s generation. This game was discovered as new Youtube feature some last week, and seems to do no good for the waiting users; of course they don’t want to waste their time playing children’s game. That’s boring too










Maybe Youtube needs to do something in order to accelerate the pace at which their server is working now that will not only save the time of its users but also a fun for them. Youtube offers different feature and functionalities time to time as last week it introduces Yourtube and now it comes with new game feature.

Posted on 12:48 PM by farooq

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This is a fact that you cannot save any YouTube video on your iPad nor can you watch it offline as this option is not available by default on your iPad. But now there is a software ‘ YourTube HD’ on Cydia store that allows you to not only save the video but also view of offline or whenever you want to watch it. You can save as many videos as you want with your YourTube HD application. This application costs you only $2 and available to be downloaded at Cydia store.
Before you download new application Yourtube HD on your ipad, keep one thing in mind that it will only work on jailbroken iPad so if your iPad is not jailbroken yet then you need to do it first. You can easily jailbreak your iPhone for running Yourtube HD by running iOS 3.2 on your iPad.

Posted on 12:44 PM by farooq

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Facebook Access not available for BlackBerry users on their phones still the ban on the Facebook was lifted in the month of May, 2010. Ban on Facebook and Youtube was imposed by all cellular service providers on the directives of Pakistan Telecom Authority to suspend the internet service facility through BlackBerry services on the Blackberry phones.



The Ban was imposed by the orders of High Court of Pakistan in May, 2010 on Youtube, Facebook and more on displaying over blasphemous caricatures of Prophet Muhammad (Peace Be upon Him). The blackberry users in Pakistan are facing problem for last one month and still cellular service provider companies are charging internet fee from their subscriber. Customer’s are still complaining that they are not able to access the Facebook.
Cellular phone service operators in Pakistan had the stance that they block the services of Youtube, Facebook and other websites on the directives of PTA. BlackBerry phone users can access the internet through GPRs service instead of BlackBerry Internet Service (BIS). Services of BIS were stopped on the orders of regulatory authority to block the Blasphemous content on the internet.
According to Research in Motion (RIM) Technology, unable to restore the service as sites placing blasphemous contents are created on regular bases and it’s not possible to stop publishing such sites on net.  RIM cannot develop separate system for Pakistan in order to follow the instruction passed by PTA.The cellular service provider companies are charging  blackberry subscription charges from their users.

Posted on 12:43 PM by farooq

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Google, Yahoo, Amazon and Youtube all of the social web portals are monitored by PTA authority for sacrilegious materials. The directives have been issued by government of Pakistan to the concern authorities to monitor the seven social networking web sites like including Google, MSN, Yahoo, Bing, Amazon and YouTube, block the links that contains the blasphemous and anti-Islamic contents.



the government committee issued orders to Pakistan Telecommunication authority to monitor the websites and evaluate this social networking website with respect to anti-Islamic content. Apparently, the government committee decided to block 17 lesser known web sites and monitor seven websites that are very well known in the social networking area. Government committee also told concern authorities that informational sites for students should not be blocked.
The episode of blocking YouTube, Yahoo, and Google websites was carried out in lieu of High court order issued by the Bahawalpur bench. High court ordered PTA to block access of 24 social web sites with immediate effect as they are showing contents (blasphemous and sacrilegious contents) that are against the Islamic norms and values.
   June 27, 2010

Posted on 12:42 PM by farooq

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Data Backup is one the most essential feature related to the data storage. Conventional methods for storing of data are storing data on hard disk (using external hard disk), storing data on CD, DVD and using USB etc. Data Storage is very essential for keeping the data store at one place for individuals as well as more enterprises also. Through Conventional method of data storage, percentage of losing data is also there. For example hard disk can be crashed, USB stop working etc.





Online Data Backup is the safest method of data backup online. It prevents the data to be stolen or in the case of hard disk failure, one can easily access and get online data through online data backup services.Online Data backup and storage facility provides the users to store their data online and access it from any where else.  Online Data backupreduces the number of data crash and lost.
Number of free web services are available online that provides online data backup and storage to the users.  Some of the free web servicesproviding online data backup are as follows:
  • Live Meshit provides 5120 MB space for online data backup from PC, Mac or mobile phone.
  • IDrive
It provides 2GB space for online data backup of documents and photos.
  • DropboxIt provides 2GB space for online data backup.
  • Windows SkyDriveIt provides 25 GB space for online data backup.


Posted on 12:39 PM by farooq

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Posted on 12:37 PM by farooq

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Lost important data? need not to worry. Data Recovery Denver is the solution to your problem. Denver provides data recovery services which particularly are related to hard drive, laptop, USB, CD, DVD, Windows, Linux and memory card data.
Denver Data Recovery is basically a service provided by DataTech Labsin Colorado. They are specialists in data recovery of all type. Most of us have experienced our hard drives crash or we have heard people loose highly important data due to some deadly virus. Denver data recoveryrescues all of it.




The best part about Denver data recovery is that they never charge their customers according to the value of data they have lost (as most data recovering services do). They prefer to charge on the type of tool to be used while recovering data.






Data recovery Denver is capable of recovering data from ‘virtually any failed media device’ which might include VMFS (virtual machine file system) as well as RAID arrays. Denver data recovery service also deals in desktops, laptops, servers, external hard drives, camera cards, flash drives, and thumb drive data loss.
In all, if you have lost highly valuable or important data and do not carry backup files, Denver data recovery service is the right place to be at.

Posted on 12:36 PM by farooq

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Kaspersky has designed and launched a new security solution that provides protection for home Pc and networks according to ComGuard FZ-LLC one of the leading value added network and IT security products distributor. Kasper Anti Virus and Kaspersky Internet Security products are integrated at one platform of Kaspersky Pure home PC product. With these combinations of antivirus and internet security products together, one can used to monitor and manage home base PC’s network with ease and comfort.

Kaspersky Pure home PC protection solution comes with parental control features, data backup and encryption tool, a password management and also includes sandbox mode to check threats in secure environment. Kaspersky Pure home is so easy handle that it can be managed from single PC to configure any other PC on the Network. Wi-Fi Security feature can be configured and controlled through one of its feature Kaspersky Control Centre. Automated backup tasks scheduling and mechanism is also provided through Kaspersky Back up feature. Data security is now becomes the vital issue with respect to the integrate network. Every body wants network security solutions that it should be save from any kind of cyber threats and no body can peep into data. Web base internet shopping and online banking services are growing immensely and secondly data integrity is now days becoming the vital issue for all users. Online services are attractive targets for malicious attacks and cyber threats also. Kaspersky home solution specially designed for protection of Home PCs and Home networks is the ultimate solution integrated with antivirus and internet security softwares, which protects the Home computers and Home base Networks from any kind of Cyber threats.

According to Comguard FZ-LLC, Kaspersky always comes with new improved and updated products. Kaspersky Home solution is of its own type and includes all required features needed by any users for Home network and Home PCs security. Soon it will be launched in the Middle East market and users will be able to enjoy using it. Distribution Company has created its distribution strategy and plan of Kaspersky Pure home PC protection solution to all users in Middle East.

Posted on 12:33 PM by farooq

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Friday, November 26, 2010

Traffic Generation! - Get *free* traffic to your Website Guaranteed! Check it out - It's free!

Posted on 12:59 PM by farooq

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Sunday, November 14, 2010


Incentria



















Clicksia



















Posted on 1:31 PM by farooq

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Thursday, November 4, 2010

Generally speaking an environment includes the air we breathe, the water we drink, the available business, social and educational infrastructure in the locality , state and country etc. In the context of business the environment refers to the sum of internal and external forces operating on an organization. The managers must perforce recognize the elements, severity and impact of these forces on the organization. They must identify, evaluate and react to the forces triggered by the external environment. 

More often than not, these forces are beyond the control of an organization and its managers. Accordingly, the factors of the environment will need to be considered as inputs in the planning and forecasting models developed by an organization. 

It is quite possible that some large organizations themselves constitute a greater part of the business environment e.g. Public Sector Oil Companies in India.
An organization operates within the larger framework of the external environment that shapes opportunities and poses threats to the organization. The external environment is a set of complex, rapidly changing and significant interacting institutions and forces that affect the organization's ability to serve its customers. External forces are not controlled by an organization, but they may be influenced or affected by that organization. It is necessary for organizations to understand the environmental conditions because they interact with strategy decisions. The external environment has a major impact on the determination of marketing decisions. Successful organizations scan their external environment so that they can respond profitably to unmet needs and trends in the targeted markets. 
The Organization as a System

Internally, an organization can be viewed as a resource conversion machine that takes inputs (labor, money, materials and equipment) from the external environment (i.e., the world outside the boundaries of the organization), converts them into useful products, goods, and services, and makes them available to customers as outputs. The organization must continuously monitor and adapt to the environment if it is to survive and prosper. Disturbances in the environment may spell profound threats or new opportunities. The successful organization will identify, appraise, and respond to the various opportunities and threats in its environment.
External Macro environment
The external macro environment consists of all the outside institutions and forces that have an actual or potential interest or impact on the organization's ability to achieve its objectives: competitive, economic, technological, political, legal, demographic, cultural, and ecosystem. Though noncontrollable, these forces require a response in order to keep positive actions with the targeted markets. An organization with an environmental management perspective takes aggressive actions to affect the forces in its marketing environment rather than simply watching and reacting to it. 
1. Economic Environment
The economic environment consists of factors that affect consumer purchasing power and spending patterns. Economic factors include business cycles, inflation, unemployment, interest rates, and income. Changes in major economic variables have a significant impact on the marketplace. For example, income affects consumer spending which affects sales for organizations. According to Engel's Laws, as income rises, the percentage of income spent on food decreases, while the percentage spent on housing remains constant. 
2. Technological Environment
The technological environment refers to new technologies, which create new product and market opportunities. Technological developments are the most manageable uncontrollable force faced by marketers. Organizations need to be aware of new technologies in order to turn these advances into opportunities and a competitive edge. Technology has a tremendous effect on life-styles, consumption patterns, and the economy. Advances in technology can start new industries, radically alter or destroy existing industries, and stimulate entirely separate markets. The rapid rate at which technology changes has forced organizations to quickly adapt in terms of how they develop, price, distribute, and promote their products. 
3. Political and Legal Environment
Organizations must operate within a framework of governmental regulation and legislation. Government relationships with organizations encompass subsidies, tariffs, import quotas, and deregulation of industries. 
The political environment includes governmental and special interest groups that influence and limit various organizations and individuals in a given society. Organizations hire lobbyists to influence legislation and run advocacy ads that state their point of view on public issues. Special interest groups have grown in number and power over the last three decades, putting more constraints on marketers. The public expects organizations to be ethical and responsible. An example of response by marketers to special interests is green marketing, the use of recyclable or biodegradable packing materials as part of marketing strategy. 
The major purposes of business legislation include protection of companies from unfair competition, protection of consumers from unfair business practices and protection of the interests of society from unbridled business behavior. The legal environment becomes more complicated as organizations expand globally and face governmental structures quite different from those within the United States.
4. Demographic Environment
Demographics tell marketers who current and potential customers are; where they are; and how many are likely to buy what the marketer is selling. Demography is the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics. Changes in the demographic environment can result in significant opportunities and threats presenting themselves to the organization. Major trends for marketers in the demographic environment include worldwide explosive population growth; a changing age, ethnic and educational mix; new types of households; and geographical shifts in population. 
5. Social / Cultural Environment
Social/cultural forces are the most difficult uncontrollable variables to predict. It is important for marketers to understand and appreciate the cultural values of the environment in which they operate. The cultural environment is made up of forces that affect society's basic values, perceptions, preferences, and behaviors. U.S. values and beliefs include equality, achievement, youthfulness, efficiency, practicality, self-actualization, freedom, humanitarianism, mastery over the environment, patriotism, individualism, religious and moral orientation, progress, materialism, social interaction, conformity, courage, and acceptance of responsibility. Changes in social/cultural environment affect customer behavior, which affects sales of products. Trends in the cultural environment include individuals changing their views of themselves, others, and the world around them and movement toward self-fulfillment, immediate gratification, and secularism. 
6. Ecosystem Environment 
The ecosystem refers to natural systems and its resources that are needed as inputs by marketers or that are affected by marketing activities. Green marketing or environmental concern about the physical environment has intensified in recent years. To avoid shortages in raw materials, organizations can use renewable resources (such as forests) and alternatives (such as solar and wind energy) for nonrenewable resources (such as oil and coal). Organizations can limit their energy usage by increasing efficiency. Goodwill can be built by voluntarily engaging in pollution prevention activities and natural resource. 
External Microenvironment
The external microenvironment consists of forces that are part of an organization's marketing process but are external to the organization. These micro environmental forces include the organization's market, its producer-suppliers, and its marketing intermediaries. While these are external, the organization is capable of exerting more influence over these than forces in the macro environment. 
1. The Market
Organizations closely monitor their customer markets in order to adjust to changing tastes and preferences. A market is people or organizations with wants to satisfy, money to spend, and the willingness to spend it. Each target market has distinct needs, which need to be monitored. It is imperative for an organization to know their customers, how to reach them and when customers' needs change in order to adjust its marketing efforts accordingly. The market is the focal point for all marketing decisions in an organization. 
2. Suppliers
Suppliers are organizations and individuals that provide the resources needed to produce goods and services. They are critical to an organization's marketing success and an important link in its value delivery system. 
3. Marketing Intermediaries
Like suppliers, marketing intermediaries are an important part of the system used to deliver value to customers. Marketing intermediaries are independent organizations that aid in the flow of products from the marketing organization to its markets. The intermediaries between an organization and its markets constitute a channel of distribution. These include middlemen (wholesalers and retailers who buy and resell merchandise). Physical distribution firms help the organization to stock and move products from their points of origin to their destinations. Warehouses store and protect the goods before they move to the next destination. Marketing service agencies help the organization target and promote its products and include marketing research firms, advertising agencies, and media firms. Financial intermediaries help finance transactions and insure against risks and include banks, credit unions, and insurance companies. 

Importance of understanding the environment
The managers job cannot be accomplished in a vacuum within the organization. There are a number of factors both internal as well as external which jointly affect managerial decision-making. It is therefore very important for the manager to understand and evaluate the impact of the business environment due to the following reasons :

a)Businesses may be doomed to be non starters due to restrictive business environment which may take the form of rigid government laws ( no polluting industry can ever be located in around 50 Km radius of the Taj) , state of competition ( Car manufacturing capacity presently in the country is far in excess of demand) etc.

b)The present and future viability of an enterprise is impacted by the environment For eg no TV manufacturer can be expected to survive by making only B&W television sets when consumer preference has clearly shifted to colour television sets.

c)The cost of capital and the cost of borrowing - two key financial drivers of any enterprise are impacted by the external environment . For eg the ability of a business to fund its expansion plan by raising money from the stock markets depends on the prevalent public mood towards investment in stock markets.

d)The availability of all key inputs like skilled labour , trained managers , raw materials , electricity , transportation , fuel etc are a factor of the business environment.

e)Increasing public awareness of the negative aspects of certain industries like hand woven carpets ( use of child labour ) , pesticides (damage to environment in the form of chemical residues in groundwater), plastic bags (choking of sewer lines) have resulted in the slow decline of some industries.

f)Finally , the environment offers the opportunities for growth and profits . For eg when the insurance and aviation industry was thrown open to the private sector , the new entrant could easily build on the expectations of the public.

Changing profile of Indian economic environment
India gained independence in 1947 paving the way for national leaders of the Indian Government to build an economically independent new India. Policies between 1950-70 were implemented with a sincere belief in the efficacy of the socialist philosophy and political democracy. Heavy investment by government in Steel plants, atomic energy, hydroelectric power and irrigation projects laid the foundation of a strong industrial edifice. The non-aligned movement at a time when the world was divided into two power blocks with cold war between the Super-powers, prevented India from becoming a satellite of any other nation and enabled it to protect Its economy and the Indian Population. 
Indian economy has made great strides in the years since independence. In 1947 the country was poor and shattered by the violence and economic and physical disruption involved in the partition from Pakistan. The economy had stagnated since the late nineteenth century, and industrial development had been restrained to preserve the area as a market for British manufacturers. In fiscal year (FY) 1950, agriculture, forestry, and fishing accounted for 58.9 percent of the gross domestic product (GDP) and for a much larger proportion of employment. Manufacturing, which was dominated by the jute and cotton textile industries, accounted for only 10.3 percent of GDP at that time.
India's new leaders sought to use the power of the state to direct economic growth and reduce widespread poverty. The public sector came to dominate heavy industry, transportation, and telecommunications. The private sector produced most consumer goods but was controlled directly by a variety of government regulations and financial institutions that provided major financing for large private-sector projects. Government emphasized self-sufficiency rather than foreign trade and imposed strict controls on imports and exports. In the 1950s, there was steady economic growth, but results in the 1960s and 1970s were less encouraging.
Beginning in the late 1970s, successive Indian governments sought to reduce state control of the economy. Progress toward that goal was slow but steady, and many analysts attributed the stronger growth of the 1980s to those efforts. In the late 1980s, however, India relied on foreign borrowing to finance development plans to a greater extent than before. As a result, when the price of oil rose sharply in August 1990, the nation faced a balance of payments crisis. The need for emergency loans led the government to make a greater commitment to economic liberalization than it had up to this time. In the early 1990s, India's post-independence development pattern of strong centralized planning, regulation and control of private enterprise, state ownership of many large units of production, trade protectionism, and strict limits on foreign capital was increasingly questioned not only by policy makers but also by most of the intelligentsia.
But too much of protection from the Government had its own disadvantages. Our quality standards were not in tune with international competition. It had produced more traders than industrialists. It was high time that Indian economy became more open and entered the international market.
India embarked on a series of economic reforms in 1991 in reaction to a severe foreign exchange crisis. Those reforms have included liberalized foreign investment and exchange regimes, significant reductions in tariffs and other trade barriers, reform and modernization of the financial sector, and significant adjustments in government monetary and fiscal policies. 
The reform process has had some very beneficial effects on the Indian economy, including higher growth rates, lower inflation, and significant increases in foreign investment. Foreign portfolio and direct investment flows have risen significantly since reforms began in 1991 and have contributed to healthy foreign currency reserves ($32 billion in February 2000) and a moderate current account deficit of about 1% (1998-99). India's economic growth is constrained, however, by inadequate infrastructure, cumbersome bureaucratic procedures, and high real interest rates. India will have to address these constraints in formulating its economic policies and by pursuing the second generation reforms to maintain recent trends in economic growth. 
India's trade has increased significantly since reforms began in 1991, largely as a result of staged tariff reductions and elimination of non-tariff barriers. The outlook for further trade liberalization is mixed. India has agreed to eliminate quantitative restrictions on imports of about 1,420 consumer goods by April 2001 to meet its WTO commitments. On the other hand, the government has imposed "additional" import duties of 5% on most products plus a surcharge of 10% over the past 2 years. The U.S. is India's largest trading partner; bilateral trade in 1998-99 was about $10.9 billion. Principal U.S. exports to India are aircraft and parts, advanced machinery, fertilizers, ferrous waste and scrap metal, and computer hardware. Major U.S. imports from India include textiles and ready-made garments, agricultural and related products, gems and jewelry, leather products, and chemicals. 
Significant liberalization of its investment regime since 1991 has made India an attractive place for foreign direct and portfolio investment. The U.S. is India's largest investment partner, with total inflow of U.S. direct investment estimated at $2 billion (market value) in 1999. U.S. investors also have provided an estimated 11% of the $18 billion of foreign portfolio investment that has entered India since 1992. Proposals for direct foreign investment are considered by the Foreign Investment Promotion Board and generally receive government approval. Automatic approvals are available for investments involving up to 100% foreign equity, depending on the kind of industry. Foreign investment is particularly sought after in power generation, telecommunications, ports, roads, petroleum exploration and processing, and mining. 
As India moved into the mid-1990s, the economic outlook was mixed. Most analysts believed that economic liberalization would continue, although there was disagreement about the speed and scale of the measures that would be implemented. It seemed likely that India would come close to or equal the relatively impressive rate of economic growth attained in the 1980s, but that the poorest sections of the population might not benefit.
In the recent past, India has witnessed changes in several critical factors strengthening its economy. With globalisation becoming the key word of the 90's, it seems to have paved the way for India's entry in world markets. Economic reforms have been initiated to facilitate stabilisation and structural -adjustments essential for the growth of the economy

Article Source: http://www.articlesnatch.com

Posted on 6:19 PM by farooq

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SimpleCare International and Hospital Santa Elena Renew Network Agreement

COSTA DEL SOL, Malaga., March 31 /Newswire/ SimpleCare International and Hospital Santa Elena in Torremolinos announced today they have reached agreement on their contract renewal. As a result, Hospital Santa Elena will continue as a participating hospital in SimpleCares networks without interruption.

We are pleased to have reached a multi-year agreement with Hospital Santa Elena that allows SimpleCare and the hospital to continue our valuable relationship, said Raymond B. Prats, president, SimpleCare Health Plan. This arrangement will continue to provide our members with access to quality health care at the Hospital Santa Elena at fair and competitive rates.

We believe the new contract is fair, and recognizes and reflects each organizations commitment to this community, the patients we are both privileged to serve, and our collective commitment to quality-driven, efficient and cost-effective care, The agreement we have forged strengthens our mission to provide the advanced technology, top-level staff and comprehensive services that patients and physicians have come to expect when choosing Santa Elena

About SimpleCare Health Plan International

SimpleCare Health Plan names and symbols are registered marks of SimpleCare Health Plan. Additional information about SimpleCare is available at www.simplecarehealthplan.com.

About Hospital Santa Elena

Hospital Santa Elena is a state of the art community hospital. A leader in orthopedic, spine, cardiac and lung cancer surgery. For more information, visit http://www.csantaelena.com/


SIMPLECARE
Avda. Ricardo Soriano, 72; Edf. Golden, Portal B, 1 Planta;
Marbella, Malaga 29601 Spain
simplecare@mac.com
www.simplecarehealthplan.com
www.simplecareworldhealth.com
952 768 315

Article Source: http://www.articlesnatch.com

Posted on 6:17 PM by farooq

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