These days, we can definitely say that we are blessed with great technology. Because of the advancement of computer and the Internet, our life is already considered a lot easier than before. Nowadays, searching the web for hard-to-find information is already very hassle-free. This is made possible by many search engines such as Google and Yahoo. Because of this great success, many companies have decided to create their own search engine in competition of the already established big ones. One of these is none other than Microsoft’s Bing search engine or bing.com. However, up until now, many are still confused as to what the word or term “Bing” means? So, what does Bing stands for?
 Bing basically means “Because it’s Not Google”. The definition of this acronym primarily targets it main competition, which is Google. As we all know, Google is considered as one of the best search engines out there. This is actually used by millions of people all over the world. This led Microsoft to create its own search engine, which is the Bing. Because of its name many critics and web users have compared its benefits and uses to Google and most of them have concluded that it is nowhere near as good as the latter. This is even led to some people changing its name from “Because it’s Not Google” to “But it’s Not Google”. As we can see, the meaning or the message given by the alteration has changed a lot. It basically shows that its features and benefits are still not as good as Google. Despite having a very high budget for advertising this engine, Microsoft was still unable to replace Google in the top spot. Aside from this, setting a very good ad for this new release have set greater expectations, which was not able to meet by Bing. Some experts have stated that for a new thing or gadget to replace an old, it should be at least ten times much better in terms of its benefits and features. This, nevertheless, was not able to fulfill by Microsoft since Google is still nowhere near the point of being replaced basing on its daily number of visitors and popularity.
However, Bing is still very plausible in giving us the things that we are trying to find or search. Nevertheless, Google is still preferred by many based on its benefits and performance. This is the reason why, if Bing wants to be known as “Because it’s Not Google” rather than “But its Not Google”, then it should make a huge step in improving its features in order to upstage Google. This might be very hard to do, but it is still very possible. Now, we already know what Bing stands for.